Vogue World Is Taking Over The West End To Kick Off London Fashion Week

Last year, Vogue World’s dazzling New York debut took over West 13th Street with a high-fashion parade that featured, in quick succession, an opening appearance from Serena Williams; 112 models strutting down the catwalk to Madonna’s “Vogue”; a balletic turn from Mikhail Baryshnikov; 80 marathon runners; a Lil Nas X performance supported by the Hadid sisters; eight Howard University majorettes; and a cameo from Oscar the Grouch. And after the entertainment wrapped up? Ticket holders joined Vogue editors and a bevy of A-listers for a street party – and street food – put on by some of the world’s leading fashion houses: cookies courtesy of Gucci; pastrami sandwiches from Michael Kors X Katz’s Deli; and baguettes by Fendi (what else?).

This September, Vogue will follow its Meatpacking District coup with a theatrical West End production encompassing the best of British culture and fashion. Creatively overseen by BAFTA- and Olivier-winning director Stephen Daldry, whose credits range from The Crown to Billy Elliot, the event will kick-start London Fashion Week with a red carpet, dramatic performances, and – of course – a runway extravaganza at Theatre Royal Drury Lane showcasing the best of the autumn/winter 2023 collections.

From Shakespeare to Stormzy, the evening will pay tribute to British creatives in every form, with appearances from opera singers and supermodels, fashion designers and ballerinas – putting ticket holders in the room with couture-clad stars whose talents are globally renowned. Among the luminaries supporting Vogue’s takeover of the Grade I-listed building’s gilded surrounds? Everyone from Ian McKellen to Michaela Coel, Victoria Beckham to Mayor of London Sadiq Khan.

“I’m thrilled to be co-hosting the second edition of Vogue World in London,” says Edward Enninful, Editor-in-Chief of British Vogue and European Editorial Director, Vogue. “British Vogue has been championing fashion, culture, and the magical point where the two intersect for 107 years. Now, we’re bringing its pages to life with the help of industry-leading talents in order to support the full spectrum of the creative arts in London. I can’t wait for everyone to join us at Theatre Royal Drury Lane for a night to remember.”

Now’s your chance to join Vogue for the event of the season, with Vogue World: London tickets officially on sale to the general public. (Want exclusive priority access to future events? Sign up for Vogue Club now.) 100 per cent of net ticket proceeds will go to benefit performing arts organisations in London, including the National Theatre, the Royal Opera House, the Rambert Dance Company, and the Royal Ballet. “The arts are under threat in the UK and Vogue World will be a timely reminder of how important they are, how vital a part of our lives, and how much they need our support,” affirms Anna Wintour, Chief Content Officer, Condé Nast, and Global Editorial Director, Vogue. Those not able to make it to the West End, meanwhile, can follow the action via livestream on all Vogue sites globally.