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Instagram Top 10: Logomania
Sean Krebs23. 10. 2019
Logomania has hit fever pitch – and it’s not going away anytime soon. Celebrities and influencers alike have fully embraced the trend, branding themselves with their favorite brands.
Wearing trench coats covered in the label’s signature monogram, Kate Moss and Naomi Campbell closed the Louis Vuitton Fall 2018 menswear show hand-in-hand with Kim Jones as he made his final bow as artistic director. More than 120 years prior, in 1896, George Vuitton created that very monogram for the company that his father Louis Vuitton founded in 1854. Louis Vuitton’s interlocking LV logo is instantly recognizable around the world and is a symbol for all that is great about French luxury goods. Over the years, the Monogram Canvas logo has been worked and reworked in more ways than anyone could have imagined prior to the design house hiring Marc Jacobs as their first artistic director in 1997. Collaborations with Supreme, Jeff Koons, Takashi Murakami and Stephen Sprouse have all kept Louis Vuitton and it’s monogram relevant to an ever-changing fashion industry that’s always looking for the next big thing.
Logos are here to stay. A trend that many thought had already reached saturation point in the 80’s and 90’s, affinity for designer logos is currently at an all-time high, namely due to social media and the rise of superstar designers like Alessandro Michele at Gucci and Virgil Abloh at Off-White and the aforementioned Louis Vuitton. Logos are wearable language that everyone can understand and they were spotted everywhere on Instagram this week.
Nicki Minaj celebrated her Fendi Prints On capsule collection at the Fendi boutique on Rodeo Drive in a silver bikini and bag, both covered in F’s . Didi Stone got cozy in a giant faux fur scarf from Balenciaga while Dominic Grizzelle showed off his Louis Vuitton outfit on the streets of Las Vegas and Bella Thorne partied for her 22nd birthday in a Chanel rash guard. Kate and Laura Mulleavy of Rodarte got into the name game when they cinched the waists of the models (including Alexis Sundman) in their Fall 2019 show with belts bearing the company’s logo. Lily Aldridge headed to the airport in a Burberry scarf covered in the #thomasburberry monogram that Riccardo Tisci developed with graphic designer Peter Saville when Riccardo first took over the brand just over a year ago. In Paris, Olivia Lazuardy looked chic in Valentino’s graphic VLOGO top and in Adelaide, James Hopgood wore a Jil Sander oversized T-shirt that was also spotted on the backs of at least two other male influencers this week. Hailey Bieber posted an image from her Calvin Klein advertising campaign featuring her and husband Justin in CK50 logo-covered underwear in honor of the brand’s “50 years of unfiltered self-expression and provocation”. And 2-year old Mason, also known as MA$E, shared his Gucci outfit with his 126,000 Instagram Followers.
Get The Look
“When Your Own Initials Are Enough” was Bottega Veneta’s slogan in the 70’s. While the brand still believes in that philosophy today – and is hotter than hot under the current creative direction of Daniel Lee – most other designers are more than happy for you to become a walking billboard. Vogue CS picks the best and boldest logo items to add to your closet.