Společnost

Sasha Ray Is Redefining What It Means to Be a Modern Muse

Ukrainian-born model, singer, and entrepreneur Sasha Ray embodies the new era of modern glamour. Moving between Europe and Dubai, she bridges fashion, music, and digital innovation with effortless sophistication.
Left: jacket CHANEL, pants ZADIG & VOLTAIRE; right: jacket ALEXANDER MCQUEEN, pants ALAIÄ, boots SCHUTZ
Foto: Greg Swales

Left: jacket CHANEL, pants ZADIG & VOLTAIRE; right: jacket ALEXANDER MCQUEEN, pants ALAIÄ, boots SCHUTZ

Sasha Ray is a woman whose vision extends far beyond the camera lens. Her presence carries a cinematic quality: poised, magnetic, and endlessly curious about the intersections between art and influence.
Left: jacket CHANEL, pants ZADIG & VOLTAIRE, shoes PHILLIP PLEIN; right: jacket ALEXANDER MCQUEEN
Foto: Greg Swales

Left: jacket CHANEL, pants ZADIG & VOLTAIRE, shoes PHILLIP PLEIN; right: jacket ALEXANDER MCQUEEN

Before her rise as a global muse, Sasha built her path as a creative entrepreneur, founding two acclaimed restaurant brands in Dubai. These ventures revealed her instinct for blending aesthetics, culture, and lifestyle, an approach that continues to define her work across fashion and media today.
Dress ALAÏA, eyewear PRADA
Foto: Greg Swales

Dress ALAÏA, eyewear PRADA

Her influence reaches millions through digital artistry, including her internationally recognised beauty filters, used by celebrities and fans around the world. Yet beyond the shimmer of screens and editorials, Sasha’s focus remains grounded in purpose. She uses her platform to support humanitarian initiatives for Ukraine, proving that true glamour lies not only in how one looks, but in what one stands for.
Left: coat SAINT LAURENT BY ANTHONY VACCARELLO, tights FALKE, boots SCAROSSO; right: coat, belt and handbag SCHIAPARELLI, tights FALKE
Foto: Greg Swales

Left: coat SAINT LAURENT BY ANTHONY VACCARELLO, tights FALKE, boots SCAROSSO; right: coat, belt and handbag SCHIAPARELLI, tights FALKE

In every sense, Sasha Ray reimagines what it means to be a modern muse—one who transforms vision into impact, and style into a language of strength.
Photographer: Greg Swales
Talent: Sasha Ray
Stylist: Christopher Campbell
Stylist Assistant: Guess Niumataevalu